Retail expertise that has actually run the floor.
An invitation-only network of vetted retail, F&B and FMCG operators across South East Asia — people who have run the stores, the categories and the P&Ls. Available for advisory calls, scoped projects and distributor search.
Why we exist
Consultants give you slides. Operators give you answers.
South East Asian retail moves fast, and the six core markets behave nothing alike. Hiring a regional team costs months before the first insight. Big-firm consulting sends people who have never opened a store or negotiated a mall lease. We do the third thing: match you to an operator who has already solved your problem, in your market.
The alternative: a vetted operator who has already solved your exact problem, in your exact market, available by the hour, by the project, or on retainer.
Two ways in
Which door are you walking through?
For businesses
Get ground-level answers, fast.
- Scope your problem in a 30-minute discovery call — free, and under NDA if you prefer.
- Hand-matched with 2–3 vetted experts, typically within 5 working days.
- Engage by the hour, by the project, on retainer, or on a success basis.
For retail & F&B veterans
Your experience is your next career.
- Invitation-only network. Every expert is vetted, referenced and compliance-trained.
- You choose your projects, your rates and your hours.
- We handle contracting, invoicing and client management.
Services & specialisations
What we are engaged to do.
Market entry & scaling
Country entry strategy, channel structure and route-to-market design across ASEAN.
Distributor & partner search
Importer and distributor identification, vetting and introduction — available on a success basis.
Commercial & margin work
Pricing, trade terms, promotional ROI, joint business planning and revenue growth management.
Retail & store operations
Store formats, layout, staffing models, mall and landlord negotiation, shrinkage control.
E-commerce & omnichannel
Marketplace strategy, D2C build, cross-border and quick commerce.
AI & process automation
Workflow automation, intelligent document processing and back-office productivity.
Regional coverage
Where we operate.
Singapore-incorporated and Singapore-managed. Depth varies by market — we say so, rather than claim a uniform footprint.
Core markets
Active markets
On request
Each market is supported by a vetted local Retail Expert engaged and managed by REN — whichever markets you need, you contract with one Singapore entity.
Compliance you can audit
Structured. Confidential. Compliant.
Every engagement runs inside a compliance framework built for the expert-network industry and governed by Singapore law. Your legal and procurement teams are welcome to review it before you engage.
Binding network terms
Every expert signs Network Membership Terms covering confidentiality, conflicts of interest and anti-bribery — renewed annually with refresher training.
No confidential information
Experts are contractually barred from disclosing trade secrets, material non-public information or anything belonging to a current or former employer.
Conflicts screened first
Experts must decline engagements involving their current employer or its direct competitors without written consent, and disclose material interests.
Leadership
Who you are dealing with.
Founded by operators, for operators — P&Ls from SGD 30M to SGD 150M across supermarkets, e-commerce, FMCG distribution and QSR, in Singapore and across 23 APAC markets.
Seah Weixiang
Co-Founder & Principal Advisor
Retail & e-commerce
Ex-Amazon Lead Vendor Manager and 11 years at NTUC FairPrice. 18+ years in FMCG retail and e-commerce, with P&Ls from SGD 30M to SGD 150M.
Jeevan Dass
Principal Advisor
Commercial & distribution
Ex-Lamb Weston Senior Commercial Director APAC and ex-General Manager at International Shoppers. P&L leadership across 23 APAC markets.
Mohamed Hazlee
Co-Founder & Chief Technology Officer
Automation & digital
Ex-SingHealth Senior Manager and ex-Bolloré Logistics Digital Automation Program Lead. Enterprise RPA and intelligent document processing.
Common questions
Before you ask.
How are experts vetted?
Invitation or referral, career verification, reference checks and an interview with a founder. Every expert signs binding Network Membership Terms and completes compliance training before their profile is shown to any client.
How quickly can we start?
A discovery call within 48 hours of your brief, and a shortlist of 2–3 matched experts typically within 5 working days. Urgent briefs can move faster — tell us the deadline.
How does pricing work?
Four models: hourly advisory calls, fixed-fee scoped projects, monthly advisory retainers, and success-based distributor search where the fee is only payable if an appointment is made. You approve the scope and fee in writing before anything starts.
Who owns the work product?
You do. Full IP assignment on paid deliverables is standard in our Client Engagement Terms; experts retain only their pre-existing general know-how.
Is my information confidential?
Yes. Every expert is bound by confidentiality obligations before they see your brief, our engagement terms bind both sides, and client identities are treated as confidential by default. We will sign your NDA if you prefer to use your own.
What does "beta" mean for me?
We are launching in Singapore first, with matching handled personally by the founders rather than by software. Founding experts receive preferred commission terms for life; early clients receive priority matching and beta pricing. Regional expansion follows across South East Asia.
Does Retail Experts Network give advice itself?
No. We are a facilitator: we introduce clients to independent experts and administer the engagement. REN does not itself provide business, legal, investment or financial advice, and experts are independent contractors — not our employees or agents.
Retail Experts Network · South East Asia
Thirty years of retail experience. One call away.
Connecting South East Asia's retail minds. Navigating strategy, together.